🌸 Our story

 The Heart Behind Veluna

Meet Liam and Chloe Harper, the passionate duo behind Veluna. Both have loved fashion their entire lives and pursued formal education in the field—Liam studied Fashion Design at the RMIT University in Melbourne, while Chloe completed a degree in Fashion Merchandising at TAFE NSW. Before starting Veluna, they gained valuable experience working in top fashion houses, and eventually, as a couple, decided: “Let’s create our own store!”

For over ten years, they’ve been curating stylish collections, launching exciting projects, and delighting countless customers. Their mission is simple: stay ahead of trends, offer a personalized approach, and always prioritize customer satisfaction. At Veluna, every decision is driven by what their clients truly want, making every shopping experience unique and personal.

Veluna is built for modern women  who are building careers, chasing dreams, raising families, exploring the world, or simply rediscovering themselves. Every order placed is more than a transaction. It’s trust. And that trust means everything.

Thank you for being here. Thank you for supporting Veluna. And most importantly, thank you for choosing yourself.

With love,
The Founders of Veluna